Revenue Elevate’23
I led the creative direction of Spaulding Ridge's annual Revenue Elevate23 Conference. This virtual event targetted Revenue leaders in North America and provided resources on overcoming current industry challenges.
I spearheaded the development of the brand identity, crafted engaging promotional materials, and collaborated with Spaulding Ridge's motion designer, Nirbhay Kumar, to oversee the video production.
Role Visual Design Lead
Tools Adobe Illustrator, PhotoShop, Premiere Pro, After Effects
Brand System
To align with Spaulding Ridge's brand, Revenue Elevate incorporates mountain iconography.
The green and blue palette symbolize trust, innovation, and growth—essential values for revenue leaders. Visually, this gradient is meant to represents the journey to success.
Prospectus
The event’s Prospectus was shared with Spaulding Ridge’s technology partners and supported the sponsorship of Anaplan, DocuSign, and Certinia.
Website
Collaborating closely with the marketing team, I worked to ensure that the design resonated effectively with our target audience [Revenue leaders]. This involved aligning the event's brand with the interests and preferences of our prospective users.
Social Media & Marketing
The social media strategy aimed to convert as many possible event registrations as possible.
Video Session
Since the event relied on pre-recorded content, I collaborated closely with our motion designer to maintain brand consistency across various touchpoints, including the format and branding of the videos.
A challenge we faced was branding videos recorded through Zoom.
Our solution was to create frames in Adobe Illustrator, animate certain elements in After Effects, and overlay in Premiere Pro