Spaulding Ridge Work
Spaulding Ridge is a leading consulting firm specializing in cloud services for the offices of the CRO, CFO, and CIO.
Before I took on the role of Lead Designer at Spaulding Ridge, the firm lacked a consistent and cohesive brand identity. My task was to create a brand image tailored to C-Suite executives across the various industries we serve.
To achieve this, I conducted thorough research on our competitors and crafted a unique brand identity that sets our services apart in a competitive market. Given our mountain logo, we decided to incorporate hiking and nature-inspired elements throughout the brand for a cohesive look.
This page is a collection of my work and brand design created during my time at Spaulding Ridge.
Role Visual Design Lead
Tools Adobe Illustrator, InDesign, Photoshop
Spaulding Ridge is partnered with more than 12 technology platforms, each featuring unique interfaces and branding. To address visual disparities, I created guidelines to present our partners' interfaces consistently across our website, social media channels, and video teasers.
Co-branded display ad designs intended a/b testing
