CRO Survey
Report Design
The CRO Survey is a detailed report and analysis of survey responses provided by CROs and senior sales leaders.
Spaulding Ridge conducted an extensive CRO study in 2023, delving into the survey results provided by CROs and Senior Sales Leaders. As part of this project, my objective was to craft a cohesive design identity that would captivate our target audience: C-Suite Executives, specifically CROs.
To accomplish this, I combined key elements from both Spaulding Ridge and Spaulding Ridge’s recent conference, Revenue Elevate's brand identities. The result is a visually compelling report that not only entices the intended audience to delve into its contents but also encourages them to share it within their professional networks.
Role Visual Design Lead
Tools Adobe Illustrator, InDesign, and Microsoft Excel
Brand System
The color palette was directly sourced from Spaulding Ridge’s recent Revenue Elevate conference.
Both the conference and CRO survey targeted Chief Revenue Officers in various industries. To engage this audience through social channels, advertising, and email marketing, we incorporated the conference's color palette and elements.
Each color and icon in the report represents a different section, making it easy for users to navigate and understand their current location within the interactive content.
Grid System
The grid system for this report was based on the content provided.
Since the report heavily relied on visual representations of the survey's results, I designed a grid system that allowed for:
Charts and graphs
Key takeaways
Links to resources from Spaulding Ridge's website.
Motion design and animation by Nirbhay Kumar. Storyboard by Eva Alradaideh.
