Insight

Coffee beans have unique oils that give each batch distinct flavors depending on the region they were grown. These oils begin to degrade one week after roasting. Coffee from most major providers lack those wonderful flavors due to the time between roasting and consumption.

Even though coffee drinkers value freshness and taste, they sacrifice these qualities for convenience and price.

Idea

One of the best parts of traveling is experiencing the awesome cuisine of the region. Coffee offers a world of flavor, boasting enough diversity to make your head spin.

With this campaign, we wanted to spread the word: There's a world of flavor out there, and you can get it delivered to your front door.

Execution

Coffee comes from exotic places from all over the equator — each with unique sights and flavors. We chose to focus on that.

The result: A world of coffee beans, locally roasted and delivered.