A mobile skincare application that aims to help it’s users improve both their spending and skincare habits.
Role
Visual design, UX research.
Tools used
Adobe XD, Photoshop, Illustrator.
Duration
September 2019—December 2019.
Overview
Problem
To put it simply, Charm is a skincare movement. It is a mobile skincare application that aims to help it’s users improve both their spending and skincare habits. Charm allows users to conveniently input their kitchen ingredients into a database that will generate various recipes for face masks, exfoliates, body scrubs, and more! It makes it easy to get cheap, personalized, and accessible care straight from the comfort of their home!
Skincare is a very over saturated market that makes it difficult for people to find the best product for their skin types in a costly manner. Adding to this, searching for skincare recipes online has become a frustrating process for many users. Often times, they are met with a parade of advertisements, little options based on the ingredients in their home, and no credibility.
After deciding what idea I wanted to pursue for this project: skincare, I created a research plan to follow throughout the process.
Research Plan
The first phase consists of idea planning. The second phase is research, and third phase is design.
Affinity Mapping
I collaborated with students in my class to brainstorm different features and ideas to incorporate within the app. This process was incredibly helpful as it gave me different perspectives to incorporate when developing my concept.
Competitive Analysis
I began investigating companies like Neutrogena, Think Dirty, and TroveSkin.
The purpose of this is to understand how other companies approached skincare. I specifically looked at the features they incorporated within their apps: functionality, user reviews, and interface design. All of these factors allowed me to better understand how to improve the concept.
User Questionnaire
A Google forms questionnaire was distributed to college students in the Northern Virginia area to get insight into their skincare habits. The goal of this was to collect demographic and quantitative data.
47 people answered the questionnaire. It was distributed via messaging, social media, and email.
Prototype
You can experiment with the prototype below.